Sunday, July 24, 2011
Office Depot: Honest Black Guy Outsmarts McWhitey
Oh, sing a dirge for the generation raised on Morgan Freeman films! For them the indoctrination has been slathered on so thickly they hardly stand a chance.
They are so desensitized they might watch a commercial such as this again and again without ever recognizing it for what it is: psychic poison.
Speaking of Morgan Freeman: observe our hero, the black barber, at :09. Here the lighting on his face and his expression is tantamount to the director telling us: "What you have here, folks, is an irreproachable, morally perfect black guy."
Indeed, the same lighting and looking-sagaciously-into-the-future gaze was used on countless magazine covers in 2008 to imbue an unknown quantity, Mr. Obama, with the millenarian holiness that ultimately got him elected.
Of course his rivals must be not only both "white" and "guys" but also humiliated (i.e. the guy dressed as scissors) and evil (i.e. the other man's devious expression).
Who is going to win in this test of wills, the one black guy or the two white guys? Do we even have to ask? Though outnumbered two to one, though outspent by a mega-corporation's vast resources, the morally pure black guy bests the white embodiments of evil because he is, well, black, and therefore "smarter" (in addition to having a more perfect soul).
[p.s. Note too how in the last second the viewer is directed to a website called thesurvivalofthesmartest.com. So after showing this black guy outsmart these two white guys, we are enjoined to think on how he will survive and thrive while his vanquished, humiliated, evil, dim-witted, Indo-European opponents will rightly get genocided out of existence.]