Saturday, July 9, 2011
Sprite: Sacrifice Yourself To Racial Blending
Another sortie launched by the New World Order in the guise of a Sprite commercial.
The whimsical first impression here hides more insidious implications.
Sprite gets the viewer's attention by showing a gritty urban setting in which gangs of various races look threateningly at each other. Our eons-old instincts of tribal conflicts and tribal affiliations are brought to the fore. We perk up our eyes and ears. We take note.
Now that the couch potato is paying attention, the real programming begins.
Wouldn't it be "fun," Sprite suggests, if all races could just mix themselves out of existence? Wouldn't it be cool if we could just shelve our instincts for self-preservation, and just, you know, blend?
That would be so fun. So refreshing. Then we could turn this ingroup/outgroup hostile tension into splashing, intermixing effervescence. Then we bottle it, sell it.
Of course the white girl at :29 jumps into a multifarious soup of men, most of whom are black, especially those nearest to her :31.
Who wouldn't want to suicide themselves this way? They make it all look so fun.