Wednesday, December 22, 2010
Yo Check out Dis Phone and Sh*t
So here's the story for our new commercial, a typical story.
Start with a know-it-all black guy. He's got a high-tech, snazzy phone. He gets immediately gets an update from a Facebook friend, a white girl (:04).
When the black guy clicks to his Facebook messages, we find out (:08) that some white guy is a clumsy idiot and apparently can't walk down some stairs without falling down them.
This gives the black guy a chance to shine, to look magnanimous in a smooth, effortless kind of way, starkly contrasting the clumsy oaf white guy. He uses his snazzy new phone to send out a message of sympathy, without even missing a moment of his parenting duties.
Ah but then this black guy, this heroic specimen, immediately gets contrasted with ANOTHER bumbling idiot white, a dad who apparently can't stay off the soccer field because his phone isn't high-tech enough(?!?!?)
Boycott: Windows Phone