Sunday, December 5, 2010
More Insidious Anti-White Esoterica from SEARS
For those of you who like your Anti-White Media blatant and over-the-top, you're not going to get this one, unless you just focus on the obvious: that the white husband is here depicted as extraordinarily un-sexy, shallow, and easily emotionally manipulated by a washing machine guru.
Not exactly a shining exemplar of white masculinity, beauty, or genius.
But for those of you who are willing to look closer, there is something far more subtle and insidious going on.
You know that nothing in these ads is accidental. Corporations have millions at stake over the psychological effects of a 30 second commercial spot. Every word, every image, is intended to stoke drives or fears or instincts.
That big black man with the red vest walking in the background from :05 to :06 is not there accidentally. He's the most prominent extra in the scene. Why a big black male? Why not a little Asian female? Ah No. That won't work. We need a big black male, because he is being psychologically linked with the solitary white wife who is looking for something at Sears, checking out that dryer at :02-:03.
Don't believe me? You think it's an accident? Then why does the black guy with the red vest appear again at :06, coming out of the SAME left-hand side of the screen in the very next shot?
It looks so unnatural. No film editor on earth would have overlooked this obvious mistake in basic blocking techniques unless it was totally intentional. The intent: To draw attention to the black man just as the narrator says: "She says she wants top brands." Then they cut to the white woman looking indecisive as the narrator says "It's a trust issue."
Marketing experts know that fear is a great motivator. Thus this ad is intended to work subliminally on the minds of the white male masses: Your white wife. Do you trust her? Can you give her a top brand? There's all these idle black men on break lurking in the background. You had better play along and buy her all the plastic crap she needs from Sears, or else you'll be left out in the cold, buddy. After all, the guy selling you this stuff isn't just a washing machine salesman; he's a marriage counsellor!
As the commercial says: You've got to read between the lines.