Sunday, October 9, 2011
Fiat: Don't Even Try, Stupid White Boy
This one comes at you very fast, so much so that even my trained eye didn't make much of it at first, but the narrative is quite unmistakeable:
In a lame twist on the commercial where thousands of women chase down the guy using Axe body spray, thousands of men of various races chase down Jennifer Lopez in her new Fiat.
But the advertisers couldn't just be satisfied making a pastiche, inverting the paradigm of a popular icon. No. They had to also make it subtly and insidiously Anti-White.
Note the main white guy at :12. He is a subject of ridicule. He makes a ridiculously unflattering facial expression, one that shows him to be far down on the evolutionary ladder of "hipness" and "coolness."
J-Lo confirms this to us. We see her react to the white guy's entreaty by making a face (:12) that says "Get off the hood of my Fiat, freak."
She only stops (:21) when a black guy appears before her. This time her face wears an expression of intrigue and interest. The black guy and a Hispanic guy pull her out of the car and together they do the grinding copulation dance, with the black guy entering from the rear at :26.
While one might object by saying that J-Lo herself isn't white, that's not the issue. This commercial still sends out the message that white men are geeky and are not to be mated with. Millions of white girls will see this video and the meme will be instilled in their minds.
Hat tip to an anonymous commenter.