Wednesday, January 19, 2011
eHarmony Redefines "Compatibility"
Everything is ideological.
These ads promote "compatibility" around the most flimsy and subjective categories--are you "vivacious?" or "rational?" or "self-aware?" "warm?" "spontaneous?" "easy-going?"-- as if such psychobabble terms are the keys to soulmatehood and bliss.
Yet eHarmony disregards the clearly perceptible and measurable--and far more fundamental and consequential--categories of race and ethnicity.
Indeed, their ads actively promote race-mixing. Thus they redefine "compatibility" for us unenlightened, unwashed masses.
Black on white, white on Asian, white on Hispanic, whatever. As long as the whites get blended, eHarmony's agenda is furthered. eMission accomplished. ("eMission?" A procreative pun?)
A white friend of mine tried eHarmony once and just got matched up with a bunch of old Filipina women. He soon cancelled his membership. Their mainframe has a few kinks in it, it seems.