DOWN with seven UP week. #7

In-Yo-Face black guy makes incompetent white guy crash his car at :19.

Compare this to the cool, vaguely threatening demeanor of the black guy, at :20, who seems to be protecting his white wimminz.

The most insidiously subtle multiculti nonsense occurs just after the 7up-yours guy says: "We goin' global with dis baby!": Watch out for the final image, at :33, when, for a split second, two blonde women appear and he lasciviously eyes the one staring right in front of him.

Cut. It's a wrap!

Sell that race-mixing, 7up!

DOWN with seven UP week. #6

Strange that even on a basketball court, of all places, the three people that get caught up in the black man's prank are all white. The white ref, the white player number 40 on the team with the white jersey, and the white player number 12 on the team with the dark jersey, all are made to look incompetent by slipping and sliding foolishly in the wet paint. Three whites victimized on a basketball court at the same time? What are the odds?


The video below similarly features reckless endangerment of whites. Though we cannot see the race of the drivers, the ironclad cultural link between whites and NASCAR makes this a not-too-subtle gesture of caucasian iconoclasm.

DOWN with seven UP week. #5

"Like shooting fish in a barrel." says the cool black guy after publically humiliating a white.

On the figurative level, this expression means that the white guy is easily duped, that he is simply too dim-witted to avoid being outsmarted by the black genius.

On the more literal level, he is calling the white guy an inhuman or subhuman species, a worthless non-mammal who deserves to get exterminated en mass at close range.

7up: Suggestively selling white genocide since the 1990s. That's right.

DOWN with seven UP week. #4

Condescending asshole.

Look at those facial expressions when he plays "white people music."

And we still get people visiting here who deny Anti-White media exists?

DOWN with seven UP week. #3

I might not know the ingredients for 7up, but I certainly know what seems to go into making a 7up commercial:


Start with one cool black guy. Throw in a bunch of fat, balding, middle-aged white men in bikini bottoms. Have the black guy publically humiliate the white guys. And...that's pretty much it. Stir and serve chilled.

Maybe someday I will do a psychological study on why it is that SOME whites actually respond positively to this stuff. Apparently it makes them buy truckloads of 7up. But, more importantly, it also indoctrinates them to accept the idea that white heritage is something to despise, or at least ignore.

Social engineering propaganda disguised as a soda commercial.

Boycott: 7up

DOWN with seven UP week. #2

For our next instalment in DOWN with seven UP week, we give you more violence towards whites, courtesy of Young & Rubicam ad agency, which is ultimately run by the tribalist Sir Martin Sorrell.

Note the white surfer at :11. Does this look like your average surfer physique to you? Maybe a channel surfer / donut eater. This white guy is not only fat and bald, but seems to have the brain of a 5 year old: "Hey Cool!" he says upon seeing the shiny green vending machine.

For his whiteness, he gets pummelled in the gut by a metal projectile. We are supposed to laugh. He's white, so we don't have to feel bad that the black guy has put him in harm's way.

Watch him crawl in humiliation at :29 while the smooth black know-it-all only jokes about his peril.

We have been taught our whole lives to be sensitive to "others," as a recent commeter has noted. The double standard here is quite glaring:

7up mocks the white, exalts the black. Let us, in turn, boycott the green.

Boycott: 7up

DOWN with seven UP week. #1

In the red-and-green spirit of the holiday season, we turn our attention to 7up.

7up was a pioneer of Anti-White Media. In the 90s it set the trend that we have seen take over the commercial landscape ever since, that of the know-it-all black guy contrasted with the pathetic and ineffectual white.

We owe it all to you, the ultimate assholes at 7up.

In Issue 1, we have ultimate-black-asshole Orlando Jones actually physically harming a minor. But it's OK; the kid is white. So we can just laugh it off!

Who is responsible for this sad state of affairs in which kids can be harmed by adults as a kind of public spectacle, as entertainment, for the profit of massive corporations?

Who created this social environment, toxic to the mind, the soul, and the teeth? You might ask a member of our favorite tribe, the beautiful and charming Irene Rosenfeld.

Stay tuned for the next seven days, for "DOWN with seven UP" week.

Blonde Girls and Black Guys Know What You Don't

Here's a blast from the past. It's Anti-White Propaganda disguised as an Office Depot commercial, circa 2002.

Ok, so you're an over-the-hill white guy. Where to turn for answers? Sure, you've got a lot of questions. As a white guy, you're a little slow on the uptake. But if Office Depot had their way, you would put your trust in smokin' hot blonde professional figure skaters and black guys. Call it a team of insight. They, and they alone, in tandem, would be able to solve all your problems and answer your many questions.

They'll try not to be too smug about it. I mean, what else might they expect but incompetence from a lazy, uncool, balding, overweight, dorky, moronic, slovenly, square, vacuous, dead-eyed, pasty-skinned, white guy?

Boycott: Office Depot

Yo Check out Dis Phone and Sh*t

So here's the story for our new commercial, a typical story.

Start with a know-it-all black guy. He's got a high-tech, snazzy phone. He gets immediately gets an update from a Facebook friend, a white girl (:04).

When the black guy clicks to his Facebook messages, we find out (:08) that some white guy is a clumsy idiot and apparently can't walk down some stairs without falling down them.

This gives the black guy a chance to shine, to look magnanimous in a smooth, effortless kind of way, starkly contrasting the clumsy oaf white guy. He uses his snazzy new phone to send out a message of sympathy, without even missing a moment of his parenting duties.

Ah but then this black guy, this heroic specimen, immediately gets contrasted with ANOTHER bumbling idiot white, a dad who apparently can't stay off the soccer field because his phone isn't high-tech enough(?!?!?)

Boycott: Windows Phone

University Homepage Edition

I was minding my own business today, scrolling through a random sampling of university homepages, when a common theme began to emerge: they were setting off my Anti-White Media alarm.

It is as if you can't show a white male on your university's homepage anymore. Apparently that would be, like, so totally racist.

Blacks, on the other hand, will often be prominently placed, even at schools that have low black enrolment.


And if there is some kind of African Studies or Black or Hispanic Literature program at the school, that will of course be worn as a badge of self-righteous honor.

And for the most part, if you DO show a white person, and heaven forbid a white male, they need to be actively engaged in helping out struggling Africans (whether they're in Queens or KwaZulu-Natal) or Bangladeshis or Amerindians - anyone of a noticeably darker hue.

This, by the way, is how whites EARN their spot on the university's homepage. They can't just get there by pursuing their own self-interest. All that really matters about them is how low they bow to the holier-than-thou globalist neoliberal multi-cult.

While it might be argued that this homepage trend actually depicts Anti-Black or Anti-Brown Media, in that it shows blacks and browns as always in need of white help (kind of degrading, but kind of true), I am looking at it from a strictly AWM perspective: In this media, a white guy is only useful or valued insofar as he is helping browns. On his own, he is nothing.

So...if you attend one of these schools, or you are thinking of attending, or you work there, you might want to point out any such anomalies to their PR department or their president, via email or otherwise - just to, you know, spread awareness.